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Best Discount Brokerage Reviews – Online Stock Trading Made Easy

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The online brokerage community has grown by leaps and bounds in the last few years, which is great for investors who like to participate in online stock trading. The competition has forced innovation, cheap online stock trades, and additional features such as educational and training centers, articles, videos, free webinars, chat rooms and forums, social networking, free tax software to track gains and losses, and more. Not all of these features are available at all discount brokerage firms, and some stock brokers offer better value than others.

Best Discount Brokerage Reviews

You don’t need to work on the Stock Exchange to trade stocks.

Our goal is to show you some of the best values in the discount brokerage space, ans show you some of the top features they offer. We have focused on the more popular firms that consistently appear in the industry awards reviews, including those by SmartMoney and Kiplinger’s. This brokerage comparison chart will give you some basic information on pricing structures, and below the comparison chart are some unique features about each of these online brokerage firms. Hopefully you can use this information to find the discount online brokerage that is best for your needs.

Best online discount brokerages

Discount Brokerage Cost Per
Stock Trade
Cost Per
Options Trade
Reviews
Scottrade $7 $7 + $1.25 Scottrade Review
TradeKing $4.95 $4.95 + $0.65 TradeKing Review
Firstrade $6.95 $6.95 + $0.75 Firstrade Review
E*Trade $9.99 $9.99 + $0.75 E*Trade Review
TD Ameritrade $9.99 $9.99 + $0.75 TD Ameritrade Review
tradeMONSTER $4.95 $4.95 + $0.50 tradeMONSTER Review
OptionsHouse $4.75 $9.95 OptionsHouse Review
ShareBuilder $6.95 $6.95 + $1.50 ShareBuilder Review
OptionsXpress $8.95 $12.95 minimum; $1.25 per contract, for more than 10 (active trader rates, see site for other pricing). OptionsXpress Review

Discount Brokerage Features

Each of these brokers has some features that set it apart from the others.

ScottradeScottrade: Scottrade has 25 years of experience and one of the best reputations in the brokerage industry. The $7 trades are right in the middle of the price range out of these online brokers, but Scottrade is the only discount brokerage on this list featuring brick and mortar offices where you can visit a broker for face to face meetings. No maintenance or inactivity fees, low stock trades, free online workshops, the Scottrade community, research and educational tools and tax tracking software make Scottrade a great fit for day traders and the casual investor alike. Scottrade will reimburse new customers up to $100 to transfer their holdings to Scottrade. For more information, or to open a Scottrade account, visit Scottrade’s website to Open Account.


Open a TradeKing account todayTradeKing: TradeKing is a personal favorite of mine. They have a slick and easy to use interface, cheap stock trades, an exceptional learning center, free webinars, free access to Maxit Tax Manager to track your gains and losses, and more. TradeKing’s pricing structure is among the best in the business for discount stock trades, including for investors who prefer to trade options. TradeKing also offers to reimburse new customers up to $150 to transfer their assets to TradeKing. For more information, or to open a TradeKing account, visit http://www.tradeking.com/.


E*Trade: E*Trade is offers a full-service brokerage firm and an online bank which makes it easy to link accounts and transfer funds to and from. E*Trade has won numerous awards for both their brokerage services and their online savings accounts. While their trades are not the cheapest of the listed brokerages, they offer a wide array of services and features not found with many other online discount brokerages. New customers can get free stock trades for 60 days when they open a new account and fund it with a $10,000 minimum deposit within 60 days. For more information, or to open an E*Trade account, visit https://us.etrade.com/e/t/home.


OptionsXpress - Best discount brokerage firmOptionsXpress by Charles Schwab. OptionsXpress has a flat fee of $8.95 per trade for all standard US based stock trades. There is an Active Trader Rate for options which kicks in when you makes 35 or more option trades per quarter. OptionsXpress has no inactivity or maintenance fees regardless of how much you have in your account, and does not charge for streaming quotes or standard withdrawals. OptionsXpress offers free webinars, free trading tools, free advanced research and the option of a personal coaching program. For a limited time, you can also get a $1o0 sign up bonus when you open a new account and fund it with a minimum of $500 and make a minimum of 3 trades in the first 12 months
of enrollment. For more information, or to open an OptionsXpress account, visit http://www.optionsxpress.com/.


tda_general_value_general_general_marketoffer600caTD Ameritrade: TD Ameritrade is among the top-ranked online brokers, according to third party ratings by Barron’s and Kiplinger’s. Stock trades aren’t the cheapest at TD Ameritrade, but you get one of the industry’s top education and training platforms, and one of the top rated research platforms. Add in no account minimums, no monthly maintenance fees, and the ability to make trades online, on your mobile phone, or at one of over 100 physical locations, and you have a winning combination. For more information, or to open a TD Ameritrade account, visit https://www.tdameritrade.com/.


Get 250 Free Trades and more at Firstrade!Firstrade: Founded in 1985, Firstrade.com has one of the longest legacies of the discount brokerage firms. Firstrade gives stock traders and investors low commissions, low margin rates and a three second execution guarantee. Firstrade offers regular brokerage accounts, retirement accounts, and Education Savings Accounts with no minimum initial deposit and no maintenance or inactivity fees. Firstrade has access to over 10,000 mutual funds and offers new customers up to 100 free trades. The standard rate is $6.95 per trade, making them one of the lowest priced options out there. For more information, or to open a Firstrade account, visit http://www.firstrade.com/.


trade-monstertradeMONSTER. tradeMONSTER is one of the newer online brokerages, but they have won several awards since their launch in 2008. One of tradeMONSTER’s more prominent features is their award winning user interface which allows the user to customize it to his specific tastes. tradeMONSTER features streaming stock prices with no additional charges or trading minimums, which is a rare feature among discount brokerage firms. The streaming information is a nice touch that removes the need to continually refresh the page for current prices, news and trends. For more information, or to open a tradeMONSTER account, visit https://www.trademonster.com/.


100 Free Trades. Visit OptionsHouse.com TodayOptionsHouse. Options House offers the lowest prices for a standard online stock trade out of the brokerages listed in this review. A standard stock trade only costs $4.75 and options trades that are among the best in the industry (see OptionsHouse review for more details). OptionsHouse was rated #1 by Barron’s in user experience. This is a great brokerage for investors who are concerned with cost per trade.  While options traders may be able to find a lower average cost based on their trading habits, OptionsHouse scores points for their user interface, software, and other features, making them a solid option for investors of all types. OptionsHouse boasts no maintenance fees, volume requirements, monthly minimums, or additional charges for broker assisted trades. For more information or to open an account, visit: http://www.optionshouse.com/.


ShareBuilder - Welcome pageShareBuilder. Buy and hold is the mantra of many investors, and that is the business model employed by ShareBuilder. Trade prices range from as low as $1 if made with an automatic purchase plan, and as low as $6.95 for real time trades. Most investors will fall in the middle of this price range, with all customers being eligible for automatic trades as low as $4 each without any additional fees, minimum trade requirements, or account minimums, making ShareBuilder an ideal brokerage for methodical discount trading. ShareBuilder offers an educational and training center and a variety of premium features. ShareBuilder is now owned by Capital One, which makes it easy to link accounts. For more information, or to open a ShareBuilder account, visit http://www.sharebuilder.com/.


Which discount brokerage is the best?

As you can see by this comparison chart, there is a wide range of prices and features with these brokerages, which should cover just about anyone. I recommend reading about how to evaluate online brokers and visiting these sites to determine which online discount brokerage is the best for your needs. We also have a list of prominent IRA providers.

Photo credit: Alex E. Proimos


Published or updated July 14, 2014.
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{ 4 comments… read them below or add one }

1 Philly

How can you leave out Firstrade from this comparison? $6.95 trades and free dividend reinvestment.

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2 Jeremy

I think SOGOTRADE is pretty good. It only cost $3 to make a trade (unlimited shares). They have good online and phone support, quick execution and a good inventory of shares that you can short! Oh and you only need $500 to open your account. You also get 100 free trades when you open your account. Can’t beat that.

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3 Bryce @ Save and Conquer

I learned my lesson years ago that I am not a stock trader, or a trader of any kind of investment vehicle. I am a buy and hold investor. Given that, I still want to have the lowest transaction costs as well as lowest recurring fees while holding a fund or ETF. Vanguard low-cost index funds are hard to beat, but a couple Schwab ETFs cost less for purchasing and holding their Vanguard-comparable total stock market (SCHB) and total bond market (SCHZ). The ETFs are free to buy through a Schwab account, and the annual expense ratios are 0.04% and 0.05%, respectively.

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4 Ryan Guina

I’m in the same boat, Bryce – I’m a buy and hold person. I have Vanguard for most of my investments, simply because I have been with them for so long and they offer everything I need. Schwab, Fidelity, and several other companies also offer wonderful alternatives to Vanguard. I don’t think you can go wrong with any of them. Just look for the one that best meets your needs.

But if you do like to trade individual stocks, the discount brokers are often better options as they tend to offer lower cost trades, more tools, and a better interface for trading.

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