Betterment Review – Investing Made Easy

by Ryan Guina

Update: Betterment recently announced IRAs and new lower fees!

Why aren’t you investing when you know you should be? This is a simple question with many complicated answers. And perhaps that is the most frequent answer – investing is complicated. But it doesn’t have to be. The idea that investing can be easy was the driving force behind the creation of Betterment, a new brokerage firm whose goal is to help people break down the barriers to investing with a simplified, goal-based approach to investing.

Betterment works to break down common barriers and myths to investing, such as not knowing how or where to start, believing you don’t have enough money to invest, or believing you need to constantly monitor the stock markets to be a good investor. None of these investing myths are true, but they can seem that way when you are a beginning investor.

Anyone can invest with a minimal amount of time, energy, expertise, and most importantly, a minimal amount of money. If the barriers listed above sound familiar to you, then read on. And if you are an experienced investor, you may still find value in this service. Betterment’s goal is to tackle all of these obstacles at once, and still offer a product and service that will appeal to a wide audience of beginning and more sophisticated investors.

Betterment – a Better Way to Invest?

Betterment $25 New Customer BonusWhat is Betterment? Betterment is an investing service designed to simplify the investing process and remove the guess work. At the core of their investing model is giving investors a way to match the market with low cost investments and a hand’s off portfolio. If it sounds a little like investing in index funds, it is similar – but Betterment also offers investors more customization and automation than you can get just by buying index funds.

Betterment focuses on goal-based investing. Betterment is an asset management company, rather than a means for day trading. In fact, you won’t find  streaming stock quotes, in depth technical analysis tools, options tutorials, or a variety of other tools frequently used by day traders.

Betterment’s purpose is to help you set and achieve investment goals, not entice you to make as many commission based trades as possible. And this is evident from the moment you open your account and are greeted with questions about your investment goals and timeline. Why are you investing? When do you want to achieve your goals? How many investment goals do you have?

Once you create your account you will need to select a main investment goal and a target date at for achieving your goal. Betterment will then make a portfolio suggestion based on your investment goals. Select a main account goal and a target date when you want to achieve the goal. Some investing goals include retirement, buying a house, saving for college, or any other major purchase.

Betterment dashboard screenshot

Sample view of the Betterment Dashboard

How does it work?

Betterment offers a low cost way to invest in a wide variety of market based investments at a low cost, hands-off approach. In layman’s terms, that means offering investors a simple, automated investment process so the investor can spend less time worrying about his investments and keep more money in his pocket.Betterment offers:

  • Goal Based Investing – Choose an investment goal and time frame, and Betterment will recommend an investment mix to help achieve your goals.
  • Dollar Cost Averaging – DCA removes the element of market timing and smooths your investment approach.
  • Fractional Investments – Because Betterment is pooling money from many investors, you don’t need to buy full shares. Every penny you invest will go toward a fractional share, ensuring more of your money is working for you at all times.
  • Automatic Portfolio Balancing – Your portfolio is automatically rebalanced once every quarter, or when your portfolio strays more than 5% from your target asset allocation.
  • No Transaction Fees – Betterment doesn’t charge you to make trades, or make deposits or withdrawals from your account. And there are no account minimums or monthly fees.

Betterment’s Investment Options

Betterment uses two main types of investments: Exchange Traded Funds, or ETFs, and US Treasury Bonds. ETFs are very similar to index funds (they typically track a major index like the S&P 500), but they are traded on the stock exchange much like regular stock shares. ETFs can often have lower expenses over time, and can be traded at different price points throughout the day, whereas mutual funds and index funds are bought and sold at the closing price, regardless of when the buy or sell order was placed. These investments are further broken down into a Stock Market Basket and a Treasury Bond Basket (investment mix accurate at time of publication).

The Stock Market Basket consists of:

  • 25% VTI: Vanguard Total Stock Market
  • 25% IVE: iShares S&P 500 Value Index
  • 25% VEA: Vanguard Europe Pacific
  • 10% VWO: Vanguard Emerging Markets
  • 8% IWS: iShares Russell Midcap Value Index
  • 7% IWN: iShares Russell 2000 Value Index

The Treasury Bond Basket is:

  • 50% TIP: iShares Barclays TIPS Bond Fund
  • 50% SHY: iShares Barclays 1-3 Year Treasury Bond Fund

When you select your risk tolerance and investment goals, Betterment recommends a mix of stocks and treasury bonds to meet your needs. Your investments will contain a mix of the Stock Market Basket and the Treasury Bond Basket. The process is more or less automated, but you have the final say over the proportion of stocks and bonds you want in your investments. This gives you the ability to create a balanced portfolio with a minimal amount of time, energy, or money.

Betterment Fees

OK, so we know Betterment doesn’t charge transaction fees. How do they make money? The answer is they charge a portfolio based fee based on your total assets in your Betterment account. This is the same concept as paying an annual maintenance fee for using a mutual fund or index fund.

Betterment charges an annual fee which ranges from 0.15% to 0.35%, which is extremely competitive in the investing arena, especially considering there are no trading fees or fees for rebalancing, making deposits or withdrawals, etc. To put this in perspective, investors would only pay a $3.50 annual fee to maintain a balance of $1,000 in their Betterment account, and the percentage drops as you reach different investment thresholds. How does this compare? Many brokerage firms charge more than $5-$10 to place a single stock trade.

Here is a screenshot of their new fee schedule:

Betterment Pricing Fees

On the flip side, it is possible to create your own portfolio with slightly lower fees if you were to do everything through one of the major brokerage houses such as Vanguard or Fidelity, but you would lose out on the automation offered by Betterment, as well as the ability to make investments with minimal balances – most large brokerage houses such as Vanguard or Fidelity have minimum investment requirements which can range from a few hundred dollars to a few thousand dollars. Betterment has a minimum investment requirement of $10.

Is Your Money Safe with Betterment?

Yes. Betterment LLC is a Registered Investment Advisor with the SEC and they are regulated by the SEC and by FINRA. Betterment accounts are SIPC insured and insured for up to $500,000. This means your money is safe if something happens to Betterment. This does not, however, protect you from market risk. These are investments and it is possible to lose money.

Betterment IRAs

Betterment just announced they have added IRAs as an investment option. Investors are able to open Traditional and Roth IRAs, and will also have the ability to rollover old 401k plans or IRAs from other custodians. This makes Betterment a solid option for investors who are looking for a a place to open a retirement plan and places them among the best places to open an IRA due to the simplicity of their service, the low barrier to entry they offer, and the low expense ratios for their investment options.

Downsides of Betterment

Based on what I’ve seen, there aren’t many downsides to Betterment – it is great at what it does, which is to simplify investing and make it accessible to anyone, regardless of income or previous investing experience. The primary downsides revolve around the types if investments, which are limited to index funds and similar types of investment vehicles. This gives fewer investment options for people who like to trade individual stocks or wish to own a variety of mutual funds.This can still be accomplished, but only through using another investment account. It is also possible for some savvy investors to beat the expense ratio with a little knowledge and effort, however, the new rate schedule makes this more difficult to accomplish. The trade off for both of these downsides is a simple to use system with built in automation.

Who is Betterment for?

Overall, I am impressed with Betterment and like what they have to offer. I believe Betterment can be a good fit for a variety of investors, especially those who are just starting or are looking for a hands off investment approach.

Earlier we identified three barriers to investing:

  • Not knowing where to start
  • Not having enough money to start investing
  • Believing you need to be an expert to invest

Betterment has done a good job of eliminating all of these investment myths. Anyone with $10 can open a Betterment account and begin investing with no previous investing experience. You don’t need to be an expert you don’t already need to be rich or have a lot of extra cash to invest, and you don’t need to constantly monitor the markets.

If any of these concerns are preventing you from investing, then consider Betterment as an option to get started. And if you are a seasoned investor, you may also find that Betterment can help you simplify your investment portfolio and make asset allocation a breeze.

Bottom line: Betterment is a fast and easy way to start saving and investing for retirement and other life events.

Betterment $25 New Customer Bonus

Bonus Signup Offer:

Betterment is offering a limited time offer for new members. For a limited time, you can receive free service credits, depending on the size of your deposit. This will help you control costs and give you the opportunity to try out the service. The bonus is as follows:

  • $1 – $4,999: Customer receives 1 month free
  • $5,000 – $24,999: Customer receives 3 months free
  • $25,000 – $99,999: Customer receives 4 months free
  • $100,000 and above: Customer receives 6 months free

Visit the Betterment website to learn more or open an account.

Published or updated May 5, 2014.
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{ 3 comments… read them below or add one }

1 Brett Adams

I have been using Betterment for a few months now, It is quite good. I have yet to find any issues with it. It is also very simple to use. I would like to get started buying and selling my stocks through an online broker now, any recommendations on a good one?


2 Ryan

Thanks for contacting us. Here is our list of Best Discount Brokerage Firms.

Choosing a discount brokerage firm is a personal decision, since it depends on the type of trading you want to do, frequency of trading, which kinds of technical analysis tools you need, etc.

If you are looking at the best all around brokerage, I recommend taking a look at TradeKing, which is the brokerage I use. Here is our review: TradeKing Review.


3 Jackie a. Franklin

I really enjoyed your article and would like to receive your newsletter. You answered lots of questions I had about Betterment. Thank You!


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