Over 10 years ago, I opened a brokerage account with TradeKing, one of the leading discount brokerage firms. At the time, they were offering a $50 sign up bonus for new customers. That was all I needed to open an account and get started. I’ve kept my account open through the years, even after they were acquired by Ally Bank in 2016, and formally merged into the Ally family in 2017.
The result was a rebranding as Ally Invest.
Ally Invest features the same great features that were found with TradeKing. But you can now integrate it with an Ally Bank account, which is a nice feature (for example, it makes it super easy to transfer money back and forth from your respective investment and savings accounts).
TradeKing was known for frequently offering promotions and bonuses for new customers, including free trades, sign up bonuses, referral bonuses, and ACAT transfer fee reimbursements. Ally Invest has offered several similar signup bonuses since they acquired TradeKing, and we will update this page with these offers as soon as information becomes available.
For now, we will share some of the information about Ally Invest’s pricing and features.
Ally Invest – a Tradition of Excellence
Ally Invest has consistently been rated as one of the leading online discount brokers. Ally Invest carries over the same features and pricing structures that were available under the TradeKing platform. As a result, Ally Invest continues to be rated high on our list.
Ally Invest brings a mix of great prices, a robust trading platform, and excellent trading tools. Here is a top-level overview.
Ally Invest: Top Rated Discount Broker. Ally Invest has won numerous awards, spanning back to their days as TradeKing. This includes illustrious industry awards from companies such as Barron’s, SmartMoney Magazine, Kiplinger’s, and others.
Ally Invest recently eliminated commissions for stock and ETF trades, with $0.50 option contracts, both among the lowest in the industry. Ally Invest offers live customer support, free trading tools, and an online community where traders and investors can share tips and ideas. You can learn more about Ally Invest in our full review.
Ally Invest Pricing & Features
Ally Invest brings a tradition of competitive pricing and excellent features.
Ally Invest Pricing:
Here are some of the top-rated brokerage firms and their pricing structures:
|Discount Brokerage Firm||Cost Per|
|$0.00||$0.00 + $0.65|
($0.00 + $0.50 for active traders)
|$0.00||$0.00 + $0.65|
|$0.00||$0.00 + $0.50|
|$0.00||$0.00 + $0.00|
Ally Invest Features:
Ally Invest includes the following features:
- Low-cost stock trades (see above for pricing)
- Ability to open Roth IRAs, traditional IRAs, Coverdell ESA accounts for college savings, and a regular taxable brokerage account, joint accounts, and more.
- Invest in Stocks, Bonds, Mutual Funds, ETFs, options trades, and even FOREX (foreign currencies).
- Education and Training section
- Tax manager to track cost basis, trades, dividends, and additional information
Ally Invest Promotions and Bonus Offers
There are no current Ally Invest promotions. We will update this page with new information as it becomes available.
Hopefully, Ally Invest will be as aggressive with promotional offers including sign up and referral bonuses, free stock trades, and ACAT transfer fee reimbursements.