Several years ago I was searching for a low cost brokerage so I could invest in some individual stocks. After comparing multiple discount brokers, I opened a TradeKing account. My decision was based on TradeKing’s low prices, services, features, education center, and industry level awards. In short, just about everything your would look for in a financial services company. This TradeKing review covers the major features at TradeKing, my personal opinions, and some videos which help show TradeKing’s features. First, let’s Watch TradeKing’s video tour, then I’ll fill in the blanks:
TradeKing Review – Award Winning Brokerage
TradeKing consistently ranks as one of the top rated online discount brokers by several major third party financial companies. Here is a sampling of the recognition TradeKing has received in the past few years:
- 4 stars from Barron’s “Best Online Broker” review for the 7th straight year (every year since 2007!)
- #1 online broker for usability in 2011
- Distinguished as one of the “Best for Options Traders,” receiving high rankings for its options trading tools and competitive options pricing.
- Named one of the “Best for Long-Term Investing,”
- #1 in customer service in 2008, 2010, and 2011 annual rankings
- #4 overall in 2011 annual rankings (#1 overall in 2006 and 2007).
Opening a TradeKing Account
Opening a TradeKing account takes about 15 minutes, depending on how quickly you can read the terms and conditions. Like all brokerages and other financial institutions, TradeKing requires new account holders to enter the standard personal information such as name, address, SSN, employer information, trading experience, financial information, etc.
One thing I noted during the application process was a TradeKing security feature – the use of a virtual keyboard for entering your password and for logging in to the system once your account is open. This is similar feature to the PIN number on ING Direct accounts and the keyboard login for the Thrift Savings Plan and is designed to prevent key-logging software from recording your password. Added security is always welcome in my book.
Transferring Money and Fee Schedules
Investments offered. TradeKing offers a variety of investment options to meet most individual investor’s needs, including stocks, bonds, mutual funds, options, exchange–traded funds (EFTs), and U.S. Treasury and Agency Issues and CDs. TradeKing also features a no-fee IRA.
Commissions. TradeKing is among the industry leaders for lowest commissions. For Stock and ETF trades, TradeKing charges $4.95 per trade. TradeKing recently decreased their commissions for those who buy multiple options contracts. The current pricing structure is $4.95 base + $.65 per options contract for the first 8 contracts, and $8.95 base + $0.15 for more than 8 trades. This can work out in investors favor big time. For example, a single option trade of 25 contracts used to cost $21.20, but now only costs $12.7o, or a savings of 40%.
Fee schedule. TradeKing is an online only company, and one of the methods for reducing costs is reducing physical paperwork. As such, there is a $2.50 fee for paper statements. With almost everything being electronic nowadays I don’t mind passing on the paper statements and relying on e-mail and my printer.
Transferring money. TradeKing allows investors to link an account to their TradeKing account to transfer money via ACH transactions. It is important to note that ACH deposits are subject to a trading hold of 5 business days, and cannot be withdrawn for 10 business days. This might make you miss out on a hot idea if you aren’t prepared and already have your money in your account. You can only link one bank account to your TradeKing account, so it is recommend to do some planning before you open your account.
Dividend reinvestments. TradeKing offers free automatic dividend reinvestments (DRIPs), with the ability to purchase fractional shares. Investors have the ability to apply automatic dividend reinvestments to all stocks in their portfolio, or select stocks. This is an attractive feature.
Money Market Sweep. TradeKing gives their account holders the option of placing their uninvested money into a sweep account where they can earn interest (the rates change based on market conditions). It’s important to note that for this to take effect, you will need to contact customer service after setting up your account. The funds are FDIC insured.
Trading Stocks at TradeKing
Making trades at TradeKing. The TradeKing platform is both intuitive and robust. TradeKing’s trading interface allows investors to perform multiple transactions from the same page, meaning you can set up covered calls, puts, spreads, straddles, and other trading options from the same screen. This is more advanced than my current needs, but will come in useful to many traders. This video will show you how to make a trade on TradeKing. TradeKing also has an extensive selection of tutorials and videos to help you if you ever get stuck (see learning center, below). Watch “Placing a Stock Order” from TradeKing:
TradeKing iPhone, iPad, and Android Apps
TradeKing currently offers smartphone apps for the iPhone, iPad, and Android. These apps allow you to check your account activity, trade stocks and options, perform research, track stock news, and more. They also feature a mobile optimized site if you prefer using a standard web interface. You can check out the TradeKing iPhone and Blackberry apps here.
TradeKing’s Investment Research and Learning Center
Investment Research. The TradeKing platform features online equity, options and fixed-income trading tools including real-time portfolio information, advanced order entry, customized charting and alerts, free research and integrated news, stock, option and mutual fund screeners, volatility charts, a pricing probability calculator, enhanced option chains and interactive educational information.
Learning Center. TradeKing’s Learning Center offers tutorials on a number of investing topics. The Learning Center utilizes a variety of different media, including articles, blogs, free live webcasts and webinars, podcasts, video tutorials, calculators, tools, e-books, newsletters, and links to external resources. Just about any kind of information anyone needs can be found inside the Learning Center or through one of its external sources. The learning center is accessible to everyone, regardless of whether or not you have a TradeKing brokerage account.
The TradeKing Community
The TradeKing community is well organized and well run. It features a blog and forum section where members can trade notes and ideas and learn from each other. Members can track recent trade activity and trade notes from those who are willing to share some insight as to why they made a trade. They can also join TradeKing community groups which are organized and run by TradeKing members. There are quite a few groups, including those for beginning investors, options traders, and those who prefer to specialize in different types of investments including value stocks, penny stocks, ETF’s, hedge funds, dividend stocks, and various segments of the market such as automotive, biotech, or individual companies.
Other features at TradeKing
Maxit Tax Manager. TradeKing features the Maxit Tax Manager, a cost basis and tax reporting tool that tracks gains, losses, and other information to help you with your taxes. This tool makes it easy to monitor your monitor your realized and unrealized gains, identify wash sales, and calculate other potential tax implications. Maxit Tax Manager is FREE to TradeKing customers.
Account Records. TradeKing maintains records for account holders, including trade confirmation reports, monthly or quarterly account statements, and tax documents such as 1099 forms. Account records are stored online and can be downloaded into a .pdf format, or Quicken, Microsoft Money 2007, or Excel. The account records are nice because TradeKing charges for paper statements.
TradeKing and CoolTrade Partnership. TradeKing recently partnered with CoolTrade™ to offer TradeKing customers access to automated stock trading. This capability is avilable in the TradeKing trading platform and gives TradeKing clients the ability to make fully automated stock trades for one, low per-trade cost (the standard rate of $4.95 per trade). There is a monthly subscription for this service, which is aimed at professional level traders.
How Does TradeKing Compare to Similar Brokerages?
TradeKing Customer Service
TradeKing has won several awards based on their customer service support, including the #1 rankings for in customer service in 2008, 2010, and 2011 Smart Money Magazine annual rankings. TradeKing customers can contact the customer service department via Online Chat (Available 8am – 6pm EST, Monday – Friday); Email (email@example.com), or telephone (877.495.5464). My experience with TradeKing’s customer service has been excellent.
TradeKing Promo Codes
TradeKing offers several deals throughout the year. The most popular offer is their $50 cash bonus, which usually comes out once or twice a year. They have even gone as high as a $100 cash offer, but I have only seen that offer one time. You can find current TradeKing Promo Codes here.
Switch to TradeKing and get up to $150 in transfer fees reimbursed.
TradeKing offers an asset transfer reimbursement of up to $150 for new customers who transfer their assets to a new TradeKing account. This is beneficial for new customers since most brokerages charge a fee to transfer your assets out of their brokerage. Be sure to visit the the TradeKing site for more information about the TradeKing Asset Transfer program.
TradeKing Review – Conclusion
Overall, I think TradeKing offers great value and capability in a low cost, easy to use package. Based on my initial impressions and its award winning ways, I don’t hesitate to recommend TradeKing if you are searching for a new brokerage firm.