Comments on: Protect Your Brand Identity http://cashmoneylife.com/protect-your-brand-identity/ Money Management, Small Business, Career Wed, 23 May 2012 21:16:10 +0000 hourly 1 http://wordpress.org/?v=3.3.2 By: Ryan http://cashmoneylife.com/protect-your-brand-identity/#comment-25725 Ryan Fri, 24 Sep 2010 13:27:45 +0000 http://cashmoneylife.com/?p=1788#comment-25725 Excellent point, Nigel. The target demographic should play a large role in a company's marketing strategy. Excellent point, Nigel. The target demographic should play a large role in a company’s marketing strategy.

]]> By: Nigel http://cashmoneylife.com/protect-your-brand-identity/#comment-25723 Nigel Fri, 24 Sep 2010 10:28:56 +0000 http://cashmoneylife.com/?p=1788#comment-25723 An interesting post, even though it has a US slant I think it is still relevant to the UK market. Over here brand identity seems to be gaining more and more weight - especially with the younger market. We find that the 18-25 age range seem to relate to an organisations logo and website brand much more than the over 25's. When considering a protection strategy it is worth investigating your customer demographic and identifying what brings them to you - that way you can put your efforts into protecting the elements that are working for you. An interesting post, even though it has a US slant I think it is still relevant to the UK market. Over here brand identity seems to be gaining more and more weight – especially with the younger market. We find that the 18-25 age range seem to relate to an organisations logo and website brand much more than the over 25′s. When considering a protection strategy it is worth investigating your customer demographic and identifying what brings them to you – that way you can put your efforts into protecting the elements that are working for you.

]]> By: David http://cashmoneylife.com/protect-your-brand-identity/#comment-24996 David Fri, 06 Aug 2010 10:05:23 +0000 http://cashmoneylife.com/?p=1788#comment-24996 If you have the .com then I don't see the need to also register .net, .org, .info, .biz, .mobi, .tv, and others, because they can also steal the name otherwise. For example, if you have acmewidgets.com then what's to stop them from registering acme-widgets.com with hyphen, or acmewidgets4u.com or something like that? Typo domains are truly something important to protect against, but I still see the "protect your brand" rationale as just a way for the domain registrars to tax us unproductively. If you have the .com then I don’t see the need to also register .net, .org, .info, .biz, .mobi, .tv, and others, because they can also steal the name otherwise.

For example, if you have acmewidgets.com then what’s to stop them from registering acme-widgets.com with hyphen, or acmewidgets4u.com or something like that?

Typo domains are truly something important to protect against, but I still see the “protect your brand” rationale as just a way for the domain registrars to tax us unproductively.

]]> By: Ryan http://cashmoneylife.com/protect-your-brand-identity/#comment-19526 Ryan Tue, 01 Sep 2009 14:39:37 +0000 http://cashmoneylife.com/?p=1788#comment-19526 It is a biggie. It's too easy to purchase a domain and start hijacking traffic, or steal/ruin another's brand identity. It is a biggie. It’s too easy to purchase a domain and start hijacking traffic, or steal/ruin another’s brand identity.

]]> By: DDFD at Defensive-Entrepreneurship http://cashmoneylife.com/protect-your-brand-identity/#comment-19523 DDFD at Defensive-Entrepreneurship Tue, 01 Sep 2009 14:24:50 +0000 http://cashmoneylife.com/?p=1788#comment-19523 Great post! Many people overlook the value of their intellectual property and it is easily stolen. This is a must read for entrepreneurs (including Defensive Entrepreneurs) . . . Great post! Many people overlook the value of their intellectual property and it is easily stolen.

This is a must read for entrepreneurs (including Defensive Entrepreneurs) . . .

]]> By: Dave http://cashmoneylife.com/protect-your-brand-identity/#comment-19476 Dave Fri, 28 Aug 2009 02:07:30 +0000 http://cashmoneylife.com/?p=1788#comment-19476 Good tips. People should also always be thinking about the value they are creating in their businesses and always be looking for things that can be protected such as new product ideas, collateral and services. Entrepreneurs love to create things, solve problems and tell the world about it but they must also view themselves as the stewards of the intellectual property they create in their businesses and protect that IP at every opportunity. Good tips. People should also always be thinking about the value they are creating in their businesses and always be looking for things that can be protected such as new product ideas, collateral and services. Entrepreneurs love to create things, solve problems and tell the world about it but they must also view themselves as the stewards of the intellectual property they create in their businesses and protect that IP at every opportunity.

]]> By: Craig http://cashmoneylife.com/protect-your-brand-identity/#comment-19404 Craig Thu, 20 Aug 2009 14:33:39 +0000 http://cashmoneylife.com/?p=1788#comment-19404 I agree, branding is important, it an really sustain your company and message even on a small level like a blog. Because you are building your brand and want to expand it. I even recommend personal branding. For example, buy the domain name of yourself if it's available, or something closet to it so you can develop your own micro site for your personal brand. I would not necessarily recommend patents. The patent office is so overcrowded and could take years. That's why the internet is so innovative because no one relies on US patents. I agree, branding is important, it an really sustain your company and message even on a small level like a blog. Because you are building your brand and want to expand it. I even recommend personal branding. For example, buy the domain name of yourself if it’s available, or something closet to it so you can develop your own micro site for your personal brand. I would not necessarily recommend patents. The patent office is so overcrowded and could take years. That’s why the internet is so innovative because no one relies on US patents.

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