Comments on: 100 Minds That Made the Market: Book Review http://cashmoneylife.com/2007/11/26/100-minds-that-made-the-market-book-review/ Money Management, Small Business, Career Fri, 20 Nov 2009 20:44:55 -0500 http://wordpress.org/?v=2.8.6 hourly 1 By: Patrick http://cashmoneylife.com/2007/11/26/100-minds-that-made-the-market-book-review/comment-page-1/#comment-2742 Patrick Wed, 28 Nov 2007 12:06:24 +0000 http://cashmoneylife.com/2007/11/26/100-minds-that-made-the-market-book-review/#comment-2742 Investing is all about leverage isn't it? :) To be honest, I do not know much about Fisher's fund, so I can't readily endorse it. But I can endorse the book as being interesting, and well written. You do bring up some valid points about marketing, which can make the difference between a successful product and one that fails. Investing is all about leverage isn’t it? :)

To be honest, I do not know much about Fisher’s fund, so I can’t readily endorse it. But I can endorse the book as being interesting, and well written.

You do bring up some valid points about marketing, which can make the difference between a successful product and one that fails.

]]> By: Swim Upstream to Wealth http://cashmoneylife.com/2007/11/26/100-minds-that-made-the-market-book-review/comment-page-1/#comment-2733 Swim Upstream to Wealth Wed, 28 Nov 2007 03:29:59 +0000 http://cashmoneylife.com/2007/11/26/100-minds-that-made-the-market-book-review/#comment-2733 I can't speak to the book, but I have my doubts about Ken Fisher. I think he did a great job of leveraging his name since his Dad, Philip Fisher, wrote one of the classic investment books, "Commons Stocks, Uncommon Profits." Fisher's organization does a great job of marketing, but if you look at his spiel, he markets that he knows something that other investors don't - meaning some inside, proprietary information. This is difficult to do in an efficient market. This may be a great book, but don't assume just because he manages $40Billion that he knows more about investing. He might know more about marketing. Remember, the best product doesn't always win. Look at AOL. Shoddy product relative to the competition, but great marketing. I can’t speak to the book, but I have my doubts about Ken Fisher. I think he did a great job of leveraging his name since his Dad, Philip Fisher, wrote one of the classic investment books, “Commons Stocks, Uncommon Profits.”

Fisher’s organization does a great job of marketing, but if you look at his spiel, he markets that he knows something that other investors don’t – meaning some inside, proprietary information. This is difficult to do in an efficient market.

This may be a great book, but don’t assume just because he manages $40Billion that he knows more about investing. He might know more about marketing. Remember, the best product doesn’t always win. Look at AOL. Shoddy product relative to the competition, but great marketing.

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